A popular Sunshine Coast ‘born’ chocolatier is set to open a new store on one of Australia’s iconic beachfront retail strips.
Opening in October, Noosa Chocolate Factory will trade from a new outlet on Hastings Street, Noosa Heads.
The store will be located within the Village on Hastings (Bay Village) precinct at 18 Hastings Street and will include a retail section, a cafe with seating for 10 to 15 guests and on-site parking.
It’s is the sixth store for the family-owned group, which began in 2009 with a small kitchen in Noosaville, before growing into a thriving factory, cafe and retail store at Venture Drive.
The group expanded to include stores in Brisbane City, Sunshine Plaza in Maroochydore and Westfield Chermside.
The Hastings Street store will stock the most popular signature and speciality ranges, with raw ingredients sourced from ethical and sustainable suppliers, and traditional recipes that date back to the 1920s and the family’s original chocolatier, Charles Thomson.
The nearby Noosaville factory and store will continue to stock the full range of products and welcome visitors with its viewing window direct into the chocolate factory.
At Hastings Street, the dine-in and takeaway menu is dedicated to Noosa Chocolate Factory’s signature hot and iced chocolate drinks – a simple and authentic blend of fresh chocolate and milk – including its Rocky Road and vegan varieties. Speciality coffee roasted by Padre Coffee, located in Noosaville and Melbourne, is also on the menu.
Noosa Chocolate Factory chief executive officer Marcus Raward said the group had long envisioned opening a store in the heart of Noosa Heads, and Hastings Street offered the perfect neighbourhood of like-minded, local, artisanal and boutique businesses.
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“We’re homegrown and absolutely love Noosa, so we’ve created a space that’s unique to this location: bright, spacious and that encourages guests to linger over our signature and specialty drinks – the perfect post-beach or shopping treat,” Mr Raward said.
“Our new Hastings Street store will capture the local foot traffic and beach crowd and complement our original Noosaville factory and store – a destination location in its own right, where visitors can watch the thrill of chocolate making underway.”
The Noosaville factory will supply the new store with fresh, hand-made chocolate that is palm oil and preservative free and incorporates quality raw ingredients – locally sourced wherever possible – including macadamias, hazelnuts, pineapple, mango, strawberries and passionfruit. Vegan and no added-dairy options are available.
The Hastings Street store will be open seven days a week.
