A major electronic festival is set to return to the Sunshine Coast after selling out its debut.
Sunny Side Up will be back at Aussie World on September 5, bringing a large-scale festival experience to the region once again.
The event will feature three stages, expanded production and a full festival program running from 5pm to 10pm, with doors opening at 4.30pm.
The lineup features Hot Dub Time Machine, a Pendulum DJ Set and What So Not as headliners, alongside Anna Lunoe, Habstrakt, Latifa Tee, Raw Ordio, Yussi – hosted by Bread Gang, plus 20 local artists and the DJ comp winner.
Organiser Jordan Small said demand for live music events remained strong despite ongoing challenges in the industry.
“It’s definitely a tough time for music events and the industry,” he said.
“We’ve been fortunate on the coast to be in a space where we can run multiple large-scale events.
“After the first event’s success, we wanted to keep the momentum going and do a second one this year.”
Mr Small said the Sunny Side Up brand had also expanded interstate in recent months.
Events have recently been rolled out across Rockhampton, Airlie Beach, Brisbane and the Gold Coast, with multiple shows selling out months in advance.
Reflecting on the Sunshine Coast debut, Mr Small said the response exceeded expectations.
“It was a great crowd with virtually zero issues – honestly amazing when you think about thousands of people at an event with alcohol,” he said.
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Mr Small said the Sunshine Coast lacked events for the electronic and dance music space.
“There are some wicked live music events and venues crushing it,” he said.
“The dance crowd normally have to head to Brisbane for a night out, which then includes the cost of the drive, accommodation, petrol, dinner, and drinks.
“We’ve tried to provide a solution for that with amazing talent, in a unique space on the Sunshine Coast, with tickets from $49.
“The cost of living has been a big impact on events across the board, so we’ve worked really hard to keep the tickets extremely affordable.”
Mr Small said the September edition was already tracking strongly, with second release tickets about 50 per cent sold.
“We put a strong emphasis on the production,” he said.
“The capital cities have a much more advanced offering in this space, and we want to put something special on.”
