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'Benchmark for excellence': Maleny Cheese, Eumundi Markets highlighted in state tourism awards

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Fourteen Sunshine Coast businesses have been named as finalists in the 2026 Queensland Tourism Awards.

This year’s finalist field showcases the extraordinary breadth of Queensland’s visitor economy, spanning accommodation, attractions, festivals, tours, food and drink experiences, visitor services, major events and destination marketing from almost every corner of the state.

The finalists have earned their place after an extensive judging program culminating in deliberations last week, with entrants required to reach a minimum scoring benchmark to progress.

Queensland Tourism Industry Council CEO Natassia Wheeler said being named a finalist was an achievement worth celebrating.

“The finalist list is a snapshot of just how diverse and dynamic Queensland tourism is,” she said.

“We have major international drawcards alongside small regional businesses, community organisations, cultural experiences, events, accommodation providers and operators who are creating exceptional experiences right across Queensland.

“To reach this stage, entrants have had to demonstrate a high standard through their submission and the judging process. Being named a finalist means they have earned their place among some of the best tourism businesses and experiences in the state.”

The Sunshine Coast finalists are: Alsahwa Estate, Bli Bli House Riverside Retreat, By Earth and Ocean, Eumundi Markets, Grand Overland 4×4 Tours, Maleny Botanic Gardens & Bird World, Maleny Cheese, Narrows Escape Rainforest Retreat, Noosa Visitor Information Centre, Palms on Parker, RACV Noosa Resort, Rally Queensland 2026, Saltwater Eco Tours and Sunshine Coast Convention Centre.

The superstars of last year’s event.

The Queensland Tourism Awards recognise excellence against established industry standards, meaning finalist status does not automatically result in a medal.

“That is part of what makes these awards so meaningful,” Ms Wheeler said.

“A Gold, Silver or Bronze is not simply awarded because a business finishes first, second or third. It has to meet the standard, and that gives every medal real weight.”

Ms Wheeler said the awards were also about much more than what happens on the gala night.

“The Queensland Tourism Awards are a year-long industry development program,” she said.

“Preparing an entry asks businesses to look closely at how they operate, the visitor experience they provide, their achievements and where they can continue to improve.

“That process of reflection and benchmarking is enormously valuable. The Gala is where we celebrate the achievements, but the benefits of participating extend well beyond one night.”

Do you have an opinion to share? Submit a Letter to the Editor at Sunshine Coast News via news@sunshinecoastnews.com.au. You must include your name and suburb.

The finalists will discover who has taken home the state’s highest tourism honours when the 2026 Queensland Tourism Awards Gala is held on Friday, November 6 on the Gold Coast, as part of Tourism Week.

The gala will bring together tourism operators, industry leaders, partners and supporters for a night celebrating the people and businesses behind Queensland’s visitor economy.

“Queensland tourism is built by people who put enormous energy, creativity and pride into what they do,” Ms Wheeler said.

“November will be our chance to bring the industry together, celebrate that work and recognise those who are setting the benchmark for tourism excellence.”

Finalists and industry supporters are encouraged to secure their tickets and tables for the event.

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