The state government has committed $5 million towards upgrades and new experiences at a landmark Sunshine Coast attraction.
Funding will flow towards The Big Pineapple Rejuvenation project, which includes upgrades to the main building complex, such as glazing replacement, verandah repairs and energy efficiency improvements.
The revitalised space will house a family-friendly microbrewery, cafes, retail outlets, a restaurant, and a sports bar, ensuring the Queensland heritage-listed Big Pineapple remains a vibrant tourism icon.
A major refurbishment to the internal structure of The Big Pineapple was completed in 2024, and this new funding will deliver even more attractions on site, creating jobs and boosting the local economy.
The project is funded through the Tourism Icons Investment Fund under Destination 2045, and the funding contributed by the government is, at a minimum, matched by the proponents.
Minister for the Environment and Tourism Andrew Powell said the project would deliver lasting benefits.
“The Big Pineapple is already big and, with the Crisafulli Government backing it, it’s only getting better,” he said.
“This is what the Home of the Holiday as part of Destination 2045 is all about, investing in our icons and giving people more reasons to visit.
“We’re delivering new experiences that give visitors more to see and do, encourage longer stays and support local jobs and tourism operators.
Member for Nicklin Marty Hunt said the funding was a win for the community.
“The Sunshine Coast is open for business and rolling out the welcome mat, with plenty to see and do today and even more to come,” he said.
“The Big Pineapple upgrade is a win for our local community, creating jobs and new opportunities while giving visitors even more reasons to come and experience this iconic destination.”
Owner Peter Kendall said The Big Pineapple had been a beloved icon for generations, and the funding would allow new life to be breathed into its heritage infrastructure.
“The rejuvenation of this iconic tourism attraction will include a family-friendly microbrewery, cafes, retail spaces and a high-quality restaurant and function facilities: upgrades that will attract more visitors to the Sunshine Coast, while creating jobs and boosting the local economy,” he said.
“Thanks to this support, we can continue to preserve this iconic attraction while introducing exciting new experiences, ensuring The Big Pineapple remains a vibrant and cherished destination for years to come.”
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Visit Sunshine Coast CEO Mark Stoeckel said the Big Pineapple was one of Australia’s most loved tourism icons.
“Almost everyone has a story, memory or photo connected to it, and it has played an important role in shaping the Sunshine Coast tourism industry over many decades,” he said.
“It’s incredibly exciting to see the redevelopment of the precinct progressing through this grant support.
“Projects like this help preserve the character and nostalgia people love, while creating a new generation of experiences that will attract visitors, support local jobs and strengthen the region’s tourism future.”
