A winter tourism campaign offering travellers discounts off Sunshine Coast experiences could be a cash injection for the region’s hospitality sector.
Visit Sunshine Coast (VSC) has partnered with Experience Oz to deliver the promotion, which gives travellers $100 off when they spend $200 or more on eligible Sunshine Coast experiences.
Supported by Tourism and Events Queensland, the campaign aims to encourage travel during the winter period while generating bookings for local tourism operators.
Visit Sunshine Coast CEO Matt Stoeckel said the campaign highlighted the diversity of experiences available across the region.
“The Sunshine Coast is home to hundreds of incredible experiences from getting out on the water and exploring our coastline to discovering the hinterland and everything in between,” Mr Stoeckel said.
“This campaign is all about giving people another reason to book that trip, get out and explore, and support the local businesses that make our visitor experience so special.”
“Every booking makes a difference. It supports local operators, local jobs and helps keep our visitor economy thriving during an important time of year for the industry.”
Tourism and Events Queensland CEO Craig Davidson said the initiative would help keep the Sunshine Coast front of mind for holidaymakers.
“This promotion is a great example of industry and government working together to drive visitation and support tourism businesses for one of Queensland’s most popular destinations,” Mr Davidson said.
“By providing travellers with an incentive to book experiences, the campaign will help generate visitor spending for local operators while encouraging visitors to make the most of everything the region has to offer.”
Among the operators taking part is Aussie World, with head of sales and marketing Sebastian Hahn welcoming the campaign.
“It’s a fantastic opportunity to showcase Aussie World to new audiences, drive visitation during the winter period and encourage visitors to stay longer and experience more of the Sunshine Coast,” he said.
“By working together with Visit Sunshine Coast and other tourism operators, we can create greater value for guests while supporting the growth of our region’s tourism industry.”
The offer is available for bookings from now until July 21, 2026, or until sold out, with travel valid through to October 4, 2026.
Eligible products include tours, attractions, cultural and tasting experiences, boat and water-based activities and experience-led tourism packages.
Travellers can access the offer by booking Sunshine Coast experiences through Experience Oz.
