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Discount chain store bolsters offerings at once-bustling shopping centre

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A renowned discount variety chain has opened another shop on the Sunshine Coast amid plans to have hundreds of more stores across the country.

The Reject Shop has launched a large outlet within the Nambour Central retail and business complex.

A spokesperson said the hinterland town was the perfect location.

“Nambour’s a great fit for The Reject Shop, given growing demand for convenient access to affordable everyday products across Australia.”

“We’re excited to open in Nambour and become part of the local community.”

The chain now has five stores in the region, with two in Caloundra and two in Noosa.

The Reject Shop could have about 700 stores nationwide, under new ownership. Picture: Shutterstock.

The Reject Shop has more than 400 stores nationwide, but the Nambour shop has a different look.

“The new store features an updated layout for The Reject Shop, designed to enhance the shopping experience and allow us to stock even more products,” the spokesperson said.

“Customers can find a wide range of everyday consumables, general merchandise and seasonal items at great value, with the introduction of even lower-priced products planned across categories over time.”

The Reject Shop has been serving Australian customers for more than 40 years, but the chain is going through significant change.

It became part of Dollarama, a leading Canadian value retailer with operations across Canada, Latin America and Australia, via a reported $234 million acquisition last year.

The spokesperson said the move should benefit shoppers.

“We have begun to transform our business to deliver even greater value to Australians by introducing elements of the Dollarama model,” the spokesperson said.

“This includes renovating existing stores, enhancing our product offering as well as reaching even more customers with a target to reach 700 stores across Australia by 2034, compared to just over 400 today.

“For the time being, and as we gradually introduce elements of Dollarama’s proven value retail model, stores continue to operate under The Reject Shop banner.”

The new store could help revitalise Nambour Central.

The Lowe Street precinct is a traditional shopping mall well-known among locals. It has previously included a supermarket and multiple stores but, in recent years, only some of the centre’s shops have been tenanted.

The Nambour CBD, including Nambour Central. middle left.

The 6729sqm site was sold for $9.2 million in 2024, when Colliers Sunshine Coast managing director Nick Dowling told Sunshine Coast News the new Canberra-based owner had plans for the complex.

“The new buyer, who is Canberra-based, is looking to position it into a more medically favoured type of set-up,” he said.

“With a low site coverage rate and occupancy, the incoming purchaser (also) saw an opportunity for positive rental reversion and the potential for future positioning and releasing.”

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