A 31-year naming rights sponsorship for a prominent rescue service has come to an end.
The RACQ naming rights sponsorship of LifeFlight Rescue finished on June 30, after the state government last year announced additional 10-year funding of $586.1 million to LifeFlight’s rescue service.
RACQ has helped fund and been the sponsor of the rescue and aeromedical helicopter service since 1993, creating Queensland’s longest corporate partnership.
The fleet includes nine helicopters and four jets across the state, and the service has a base at Sunshine Coast Airport.
LifeFlight Australia CEO Ashley van de Velde thanked RACQ for its dedication to the network during the past few decades.
“We are incredibly grateful to RACQ for its unwavering support and a shared commitment to save lives,” he said.
“The partnership with RACQ has enabled LifeFlight to help more than 81,000 people.
“It’s an incredible milestone few companies can claim and is testament to the strength, leadership and dedication of two leading Queensland organisations to support communities 24/7 and provide outstanding aeromedical care.
“While it’s the end of an era as our naming rights sponsor, we are continuing to explore new partnership opportunities with RACQ which could see continued investment and support for Queensland communities.”
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RACQ Group CEO David Carter said he was proud of the legacy RACQ had built with the lifesaving organisation.
“RACQ and LifeFlight have always shared a vision and commitment to help Queenslanders in times of need by ensuring access to the very best medical service,” he said.
“We remain just as proud today as we were all those years ago to have our brand associated with such a purpose-driven cause which makes a vital difference to the lives of many Queenslanders.
“Since 2010, RACQ has provided more than $50 million in sponsorship and donations to LifeFlight Rescue, with the critical service responding to thousands of missions.”
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