Recently in the media, an employer thought he would garner support by boasting that he cancelled an interview mid-way because the candidate dared to ask “Why?”.
In today’s labour market, it really is all about ‘why?’. When potential new employees have many offers on the table, why should they choose to join you?
Differentiating yourself will attract the best candidates and if you struggle to sell yourself, then maybe you need to really hone your employee-value proposition.
Selling yourself means highlighting culture, values, benefits and opportunities for growth.
Potential employees want to work for a company that aligns with their personal values and provides a positive, healthy and safe work environment.
Additionally, they look for companies that offer competitive salaries, benefits, flexibility options and career advancement.
By selling yourself, you can also create a strong employer brand. This will attract talent, as well as improve employee engagement.
A referral is the highest compliment, which can further attract top talent.
Maybe you should ask your current employees if they would refer a family member, friend or colleague to work for you. And if not, why not?
Michalle Faulkner, Managing Director, EastCoast HR Group, Suite 9, 68 Jessica Boulevard, Minyama, 5443 6022, eastcoasthr.com.au
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