Our favourite home designs and style trends have been revealed as Australians reimagine what kind of home they want to live in.
New data from a leading developer has unearthed ‘Coastal Hues’ as Queensland’s top trend for 2022.
Coastal Hues – with its bright, open spaces, crisp white walls, warm timber flooring, natural jute, vibrant greenery and layers of organic linen – took out top spot among nearly 20,000 people who used a Dreamcatcher tool.
Dreamcatcher, named after the 1.2 million Australians who are considering buying a home, was launched by developer Stockland in late 2020, during the height of the pandemic.
The tool helps users navigate Australian home design trends and immerse themselves in 3D virtual home tours and guided videos so they can conceptualise their personal design style.
With the help of builders and stylists, users can also design their custom style board, be assigned their style DNA profile and uncover their unique interior design style.
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Sophie Pickett-Heaps, Co-Head of Design at Stockland, said people were reimagining their home environment.
“For the majority of Australians their home is their castle, and with the many frequent lockdowns over the past year, Australians have been investing more time and thought into their home environment than ever before,” she said.
She said 71 per cent of Australians were rethinking what kind of home they wish to live in while 26 per cent were thinking about renovating.
“What we are seeing from this tool is the strong desire for a more coastal style of living, with its light and airy feel, earth tones, warm timber floors, reminiscent of long lazy afternoons by the beach.”
“This has come out as the key favourite, truly epitomising the Australian lifestyle, whether you live in Queensland’s corners of Manly or Marsden Park.”
Based on the number of visits, shares and pins of a particular design style on the Dreamcatcher platform between August 1 and January 31, users from across the country revealed their preferences.
Following Coastal Hues, Hamptons Retreat styling proved popular, with 25 per cent of Queenslanders showcasing their love for cool whites, muted greys, ocean hues and warm timber. Think freshly painted cladding, plantation shutters and traditional wainscoting paired harmoniously with antique hardware, natural textures and raw linen.
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The Scandi Refined aesthetic rounded out the top three, with 18 per cent favouring a minimalist style of living with surfaces that are easy to clean and lots of natural light.
The data also revealed the type of rooms and colours that were trending among prospective and existing homeowners with 31 per cent of Queensland users searching for inspiration for their kitchen and 20 per cent looking for living room inspiration.
When it comes to our palette preferences the natural aesthetic of timber continues to be a winner with 32 per cent of users searching for this colour trend. Other key tones included white (30 per cent) and grey (23 per cent).
Dreamcatcher was conceived after Stockland research revealed that, as a result of spending more time in the home due to the ongoing COVID-19 pandemic, 38 per cent of Australians became less satisfied with at least one aspect of their current home or neighbourhood.
For more information, visit Stockland – Dreamcatcher.
