The Queensland roadmap to reopen for travel to southern interstate markets is excellent news because we are entering a critical time for interstate bookings during the Christmas and January holiday period.
This announcement provides much-needed confidence in the region’s tourism sector as does Virgin’s news they, too, are resuming direct flights from Adelaide to the Sunshine Coast year-round.
In other news and just launched, the Sunshine Coast is participating in the Great Queensland Getaway! This is an $8 million tourism campaign by Tourism and Events Queensland.
This is one of the Government’s biggest ever campaigns and our team at Visit Sunshine Coast has worked with local businesses to ensure the Sunshine Coast is well represented with more than 55 participating experiences, tours, attractions and spas featured in the campaign targeting fellow Queenslanders and locals.
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This state-wide campaign comes off the back of the Holiday Dollars program, which incentivises tour bookings as well as flights and accommodation.
From a family pass entry at Bellingham Maze to a private lesson with Coolum Surf School; the promotion will encourage people throughout Queensland to discover the depth and breadth of Sunshine Coast tourism attractions.
We are hopeful it will be a busy Christmas season and for any tourism or hospitality businesses looking to take on additional staff, there will be jobs fairs held in November.
It’s free to exhibit and is a great way to showcase your job vacancies to support extra visitors over this upcoming period.
Matt Stoeckel is the CEO of Visit Sunshine Coast