100% Locally Owned, Independent and Free

100% Locally Owned, Independent and Free

Business 2 Business column: digital after-life industry prompts questions

Sponsored Content

Do you have a news tip? Click here to send to our news team.

Suspension of key air service sparks disappointment

The looming suspension of a major international air service is expected to result in up to 30,000 fewer passengers travelling through Sunshine Coast Airport More

Young woman dies after unit fire

A woman has died from her injuries after escaping a fire that gutted an apartment and prompted neighbours to evacuate. The 21-year-old fled the Buderim More

Upgrades to start on stretch of busy road

Works are about to begin on improving a section of a key road that leads into a tourist town. The upgrades will commence within weeks, More

‘Best chance’: Coast rallies behind teenager amid health battle

The community has rallied behind a 16-year-old Sunshine Coast boy diagnosed with a rare form of cancer, raising more than $69,000 to help fund More

Prominent hotel unveils new look

A Sunshine Coast hotel has reopened under a new brand after a refurbishment that includes a new restaurant, upgraded accommodation and additional family-focused facilities. The More

Clinical trials hub to open at private hospital

A major clinical trials facility is set to open at a new hospital, expanding access to research and emerging treatments on the Sunshine Coast. UniSC More

It’s hard to believe that it’s almost 10 years since my father passed away.

Memories and photographs help keep him close.

Some people want more than memories and photographs to stay connected, which has prompted a growing trend in the “digital after-life industry”.

Through virtual reality and artificial intelligence, there are companies using data from a deceased person’s emails, voice recordings and even social media posts to enable a digital version of the deceased person to be created and “live on”.

This digital version of the deceased can interact with the living, through a variety of ways including robotics and the use of AI to simulate a text-based conversation.

There may be some therapeutic benefit by assisting with the grieving process. However, care must be taken to avoid any detrimental impact – particularly if memories are tarnished through errors in the AI, resulting in an unexpected interaction that does not
reflect the deceased’s true character.

Will we get to the stage where we need to ask clients when preparing their Will: “Do you consent to being recreated digitally after you pass away?”

What would your answer be?

It seems to give a whole new meaning to resting in peace.

Trent Wakerley, Director, Kruger Law, Level 3, Ocean Central, Ocean Street, Maroochydore, 5443 9600, krugerlaw.com.au

This column is part of our Business 2 Business (B2B) series featuring industry leaders sharing their expertise. For more great articles, SUBSCRIBE to our FREE news feed, direct to your inbox daily. All you need to do is enter your name and email below.

Subscribe to SCN’s free daily news email

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
[scn_go_back_button] Return Home
Share