100% Locally Owned, Independent and Free

100% Locally Owned, Independent and Free

Business 2 Business column: digital after-life industry prompts questions

Sponsored Content

Do you have a news tip? Click here to send to our news team.

Dead whale washes up on beach

A juvenile humpback whale that washed ashore on the Sunshine Coast has been removed and towed 20 nautical miles out to sea after crews More

Discount giant joins CBD retail complex

A major discount retailer is preparing to open at a central Maroochydore shopping precinct that is undergoing a significant revamp. The Reject Shop has confirmed More

Councillor blasts development plan for airport’s old runway

A Sunshine Coast councillor has voiced his objection to a proposal for a large-scale development on airport land. Taylor Bunnag took to social media on More

Direct flights between coastal locations extended

Thousands more travellers will be able to fly directly between two Queensland holiday destinations. Jetstar announced on Wednesday that it will extend its Sunshine Coast-Cairns More

Security stepped up at shopping centre

Extra security has been put in place at a Sunshine Coast shopping complex throughout the school holidays amid reports of antisocial behaviour. Management for Peregian More

Pressure builds on industrial land

Recent research has highlighted the growing strain on the Sunshine Coast’s industrial sector. The Industrial Land Supply and Vacancy Outlook 2026 found industrial sites across More

It’s hard to believe that it’s almost 10 years since my father passed away.

Memories and photographs help keep him close.

Some people want more than memories and photographs to stay connected, which has prompted a growing trend in the “digital after-life industry”.

Through virtual reality and artificial intelligence, there are companies using data from a deceased person’s emails, voice recordings and even social media posts to enable a digital version of the deceased person to be created and “live on”.

This digital version of the deceased can interact with the living, through a variety of ways including robotics and the use of AI to simulate a text-based conversation.

There may be some therapeutic benefit by assisting with the grieving process. However, care must be taken to avoid any detrimental impact – particularly if memories are tarnished through errors in the AI, resulting in an unexpected interaction that does not
reflect the deceased’s true character.

Will we get to the stage where we need to ask clients when preparing their Will: “Do you consent to being recreated digitally after you pass away?”

What would your answer be?

It seems to give a whole new meaning to resting in peace.

Trent Wakerley, Director, Kruger Law, Level 3, Ocean Central, Ocean Street, Maroochydore, 5443 9600, krugerlaw.com.au

This column is part of our Business 2 Business (B2B) series featuring industry leaders sharing their expertise. For more great articles, SUBSCRIBE to our FREE news feed, direct to your inbox daily. All you need to do is enter your name and email below.

Subscribe to SCN’s free daily news email

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
[scn_go_back_button] Return Home
Share