100% Locally Owned, Independent and Free

100% Locally Owned, Independent and Free

Business 2 Business column: digital after-life industry prompts questions

Sponsored Content

Do you have a news tip? Click here to send to our news team.

Noosa to Nambour: every suburb’s median house value revealed

House prices in almost every Sunshine Coast town and suburb have soared above $1 million, according to fresh real estate data. The median house cost More

Nurse loses court challenge to vaccine suspension

A nurse has failed in a Supreme Court bid to overturn her suspension over vaccination requirements by challenging its “constitutional validity”. The woman, who worked More

New officers to bolster frontline policing

New police have officers have been deployed to stations around Queensland, including the Sunshine Coast. Seventy-nine new officers have been sworn into the Queensland Police More

‘Dreaming of this moment’: Ironwoman savours series win

A Sunshine Coast surf life saver is celebrating a dream come true after winning her first Iron Series title. Tiarnee Massie finished atop the women's More

B2B: The lawyer, the iPhone and $13m – the sequel

You might recall my article in June 2025 about whether a digital note saved on an iPhone by a Mr Colin Peek – a More

Photo of the day: solitary seagull

This solitary seagull at Mooloolaba Beach could possibly be searching for its mates? The moment was captured by photographer Helen Browne. If you have a More

It’s hard to believe that it’s almost 10 years since my father passed away.

Memories and photographs help keep him close.

Some people want more than memories and photographs to stay connected, which has prompted a growing trend in the “digital after-life industry”.

Through virtual reality and artificial intelligence, there are companies using data from a deceased person’s emails, voice recordings and even social media posts to enable a digital version of the deceased person to be created and “live on”.

This digital version of the deceased can interact with the living, through a variety of ways including robotics and the use of AI to simulate a text-based conversation.

There may be some therapeutic benefit by assisting with the grieving process. However, care must be taken to avoid any detrimental impact – particularly if memories are tarnished through errors in the AI, resulting in an unexpected interaction that does not
reflect the deceased’s true character.

Will we get to the stage where we need to ask clients when preparing their Will: “Do you consent to being recreated digitally after you pass away?”

What would your answer be?

It seems to give a whole new meaning to resting in peace.

Trent Wakerley, Director, Kruger Law, Level 3, Ocean Central, Ocean Street, Maroochydore, 5443 9600, krugerlaw.com.au

This column is part of our Business 2 Business (B2B) series featuring industry leaders sharing their expertise. For more great articles, SUBSCRIBE to our FREE news feed, direct to your inbox daily. All you need to do is enter your name and email below.

Subscribe to SCN’s free daily news email

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
[scn_go_back_button] Return Home
Share