100% Locally Owned, Independent and Free

100% Locally Owned, Independent and Free

Business 2 Business column: digital after-life industry prompts questions

Sponsored Content

Do you have a news tip? Click here to send to our news team.

Bowls and surf clubs in line for $2.6m of upgrades

Two Sunshine Coast clubs have been promised funding to enhance their venues. The Maleny Bowls Club and Marcoola Surf Life Saving Club are in line More

Disruptions ‘unavoidable’ as council staff plan next strike

Union members at Noosa Council are set to strike again in an ongoing dispute over wages and conditions, with the council saying a drop More

‘Huge cost’: illegal dumping sparks call for action

A local council is calling on the community for help after a significant illegal dumping incident was discovered. A large volume of waste was left More

B2B: Changes mean buyer and seller must beware

Major changes relating to the purchase and sale of property in Queensland are coming into effect on August 1, 2025. Traditionally, it has been up More

Photo of the day: flowering gum

"A glorious display of flowering gum trees makes morning walks around Shelly Beach even more enjoyable," Ruth Fiechtner remarked after taking this photo. If you More

Belated bonanza: man finds forgotten lotteries ticket

A Sunshine Coast man is $100,000 richer after he discovered a forgotten Lucky Lotteries ticket in his wallet. The Birtinya local claimed first prize in More

It’s hard to believe that it’s almost 10 years since my father passed away.

Memories and photographs help keep him close.

Some people want more than memories and photographs to stay connected, which has prompted a growing trend in the “digital after-life industry”.

Through virtual reality and artificial intelligence, there are companies using data from a deceased person’s emails, voice recordings and even social media posts to enable a digital version of the deceased person to be created and “live on”.

This digital version of the deceased can interact with the living, through a variety of ways including robotics and the use of AI to simulate a text-based conversation.

There may be some therapeutic benefit by assisting with the grieving process. However, care must be taken to avoid any detrimental impact – particularly if memories are tarnished through errors in the AI, resulting in an unexpected interaction that does not
reflect the deceased’s true character.

Will we get to the stage where we need to ask clients when preparing their Will: “Do you consent to being recreated digitally after you pass away?”

What would your answer be?

It seems to give a whole new meaning to resting in peace.

Trent Wakerley, Director, Kruger Law, Level 3, Ocean Central, Ocean Street, Maroochydore, 5443 9600, krugerlaw.com.au

This column is part of our Business 2 Business (B2B) series featuring industry leaders sharing their expertise. For more great articles, SUBSCRIBE to our FREE news feed, direct to your inbox daily. All you need to do is enter your name and email below.

Subscribe to SCN’s free daily news email

Hidden
This field is for validation purposes and should be left unchanged.
[scn_go_back_button] Return Home
Share