100% Locally Owned, Independent and Free

100% Locally Owned, Independent and Free

Business 2 Business column: digital after-life industry prompts questions

Sponsored Content

Do you have a news tip? Click here to send to our news team.

‘Relentless pressure’: brewery announces closure

Terella Brewing has announced it is set to close next month, ending a prolonged legal battle with Sunshine Coast Council over planning and land-use More

Council takes over delivery of growing city centre

Sunshine Coast Council will take over the delivery the Maroochydore city centre, bringing an end to the group that started it. Councillors voted unanimously yesterday More

Local tuna brand ‘takes on the big guys’

A Sunshine Coast tuna brand is set to expand its reach on the national and international stage. Walker's Tuna has been shortlisted for an Australian More

New bill sends message to ‘apprehensive’ local community

Queensland Premier David Crisafulli says new laws targeting antisemitism and access to weapons by terrorists and criminals would be introduced to state parliament next More

Jane Stephens: the price is not right

In 2017, with celebrity chef Curtis Stone at the fore, grocery giant Coles said it could feed a family of four a hearty meal More

Photo of the day: perfect afternoon

Photographer Nick Cowling captured this stunning image during what he describes as  “a perfect late afternoon” by the river at La Balsa Park. If you More

It’s hard to believe that it’s almost 10 years since my father passed away.

Memories and photographs help keep him close.

Some people want more than memories and photographs to stay connected, which has prompted a growing trend in the “digital after-life industry”.

Through virtual reality and artificial intelligence, there are companies using data from a deceased person’s emails, voice recordings and even social media posts to enable a digital version of the deceased person to be created and “live on”.

This digital version of the deceased can interact with the living, through a variety of ways including robotics and the use of AI to simulate a text-based conversation.

There may be some therapeutic benefit by assisting with the grieving process. However, care must be taken to avoid any detrimental impact – particularly if memories are tarnished through errors in the AI, resulting in an unexpected interaction that does not
reflect the deceased’s true character.

Will we get to the stage where we need to ask clients when preparing their Will: “Do you consent to being recreated digitally after you pass away?”

What would your answer be?

It seems to give a whole new meaning to resting in peace.

Trent Wakerley, Director, Kruger Law, Level 3, Ocean Central, Ocean Street, Maroochydore, 5443 9600, krugerlaw.com.au

This column is part of our Business 2 Business (B2B) series featuring industry leaders sharing their expertise. For more great articles, SUBSCRIBE to our FREE news feed, direct to your inbox daily. All you need to do is enter your name and email below.

Subscribe to SCN’s free daily news email

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
[scn_go_back_button] Return Home
Share