100% Locally Owned, Independent and Free

100% Locally Owned, Independent and Free

Business 2 Business column: digital after-life industry prompts questions

Sponsored Content

Do you have a news tip? Click here to send to our news team.

Joint sale highlights shift in property strategy

A Sunshine Coast real estate agent is encouraging homeowners in redevelopment areas to rethink the traditional way of selling, arguing that joining forces with More

Shopping centre and hotel form partnership

The Sunshine Coast's largest retail complex and a nearby hotel have formed a partnership aimed at enhancing visitor experience in Maroochydore. Sunshine Plaza and Holiday More

New police dog follows in father’s pawprints

The Sunshine Coast Dog Squad has welcomed two new police dogs, including a one-year-old that has joined his father on the beat. The unit now More

Police probe damage along popular esplanade

Sunshine Coast police are investigating alleged wilful damage incidents along one of the region's most prominent roads, after reports of anti-social behaviour. Police were called More

Teen charged after allegedly stolen car crashes

A teenager has been charged after an allegedly stolen car crashed in Nambour this morning. Police allege a white Honda Civic was stolen from an More

Commercial precinct approved beside heritage landmarks

A new commercial precinct that will be located beside two heritage-listed buildings in the Sunshine Coast hinterland has been given the green light. Sunshine Coast More

It’s hard to believe that it’s almost 10 years since my father passed away.

Memories and photographs help keep him close.

Some people want more than memories and photographs to stay connected, which has prompted a growing trend in the “digital after-life industry”.

Through virtual reality and artificial intelligence, there are companies using data from a deceased person’s emails, voice recordings and even social media posts to enable a digital version of the deceased person to be created and “live on”.

This digital version of the deceased can interact with the living, through a variety of ways including robotics and the use of AI to simulate a text-based conversation.

There may be some therapeutic benefit by assisting with the grieving process. However, care must be taken to avoid any detrimental impact – particularly if memories are tarnished through errors in the AI, resulting in an unexpected interaction that does not
reflect the deceased’s true character.

Will we get to the stage where we need to ask clients when preparing their Will: “Do you consent to being recreated digitally after you pass away?”

What would your answer be?

It seems to give a whole new meaning to resting in peace.

Trent Wakerley, Director, Kruger Law, Level 3, Ocean Central, Ocean Street, Maroochydore, 5443 9600, krugerlaw.com.au

This column is part of our Business 2 Business (B2B) series featuring industry leaders sharing their expertise. For more great articles, SUBSCRIBE to our FREE news feed, direct to your inbox daily. All you need to do is enter your name and email below.

Subscribe to SCN’s free daily news email

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
[scn_go_back_button] Return Home
Share