Queensland Premier Annastacia Palaszczuk has described regional media as “absolutely vital” and the “lifeblood of their communities”, before offering to help ensure that a larger share of the state government’s advertising budget be directed at communicating with regional Queenslanders through these independent publications.
The Premier made the comments at the Queensland Country Press Association conference in Brisbane last week, referring to the ‘resurgence’ of independent publishers in Queensland as a contributing factor.
The announcement from Ms Palaszczuk follows the recent Victorian government commitment to ensuring one full page of government advertising is placed in every regional newspaper every week.
The Premier’s pledge also aligns with key findings from a recently released Deakin University report on media innovation, which found that “securing the future of quality and reliable news and information platforms in non-metropolitan areas is in the national interest”.
The Deakin report refers to numerous senate inquiries examining aspects of rural and regional news since 2016, as well as the Digital Platforms Inquiry, conducted by the Australian Competition and Consumer Commission and a parliamentary inquiry into the future of local newspapers.
“Simply put, it is now widely understood that local news matters to our democracy, but it has struggled and requires support,” the report said.
“Our research suggests government policies and advertising spending is the single most influential factor in providing baseline surety to the long-term sustainability of small, independently owned news outlets in rural, regional and suburban Australia.”
The QCPA conference and awards night broke several records, including receiving the most nominations for awards ever.
Delegates travelled from across regional Queensland and from all eastern states to attend, including Mareeba in far north Queensland, Dubbo and Narrabri in central NSW, Gippsland in Victoria and the Barossa and Clare Valleys of South Australia.
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