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Laundry Lady marks 10 years in business, vies for top awards

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Grassroots business Laundry Lady has been helping busy families and businesses get to the bottom of their washing baskets for 10 years.

The Sunshine Coast business has grown from a solo operation to become Australia’s leading mobile laundry service, and its founder could not be prouder.

Laundry Lady has this month marked an impressive decade in business as it ramps up recruitment nationwide and vies for top business awards.

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Laundry Lady CEO Susan Toft is celebrating 10 years in business.

“Laundry Lady was the result of a common household dilemma: how can I keep on top of my washing pile?” founder and CEO Susan Toft said of her lightbulb moment back in 2012.

“I also had in the back of my mind just how time-strapped parents were, along with the challenges mums in particular face when getting back into the workforce.”

The Laundry Lady ticks both those boxes: a solution to the daily or weekly chore of washing as well as providing a sustainable home-based startup for those seeking a better work-life balance.

Laundry Lady is built on a unique independent contractor model where its team of Laundry Ladies and Lads work from home, using their own equipment.

“We provide the Starter Kit – complete with branded magnets, laundry liquids, and bags – training, marketing, and award-winning customer booking portal,” Ms Toft said.

Laundry Lady customers include busy families, businesses, NDIS participants, aged care facilities, and sporting teams.

Weekly income for contractors ranges from $300 right up to $3,000 for couples working in high-demand metro areas like the Gold Coast and Brisbane.

With Perth, Canberra and Darwin the latest in a growing list of service areas across Australia, Ms Toft said Laundry Lady has stepped up to fill a market need.

Laundry Lady’s affordable startup opportunity has been showcased at major national events like the Franchising and Business Opportunities Expo in Brisbane, Melbourne, Sydney and Perth, coming up on 13 November.

“We currently have 100 contractors working Australia wide but are at a point where we could easily double these numbers just to cater for the existing level of demand,” Susan says.

The business hit a record $2 million revenue milestone last financial year and is on track to double the figure this year.

Laundry Lady has again been named a finalist in the Sunshine Coast Business Awards (Trades & Services category) and has progressed to the next stage of the prestigious Telstra Best of Business Awards for Outstanding Growth.

Winners of the Sunshine Coast Business Awards will be announced at a Gala presentation ceremony on November 12.

Earlier this year, Ms Toft was named Corporate Businesswoman of the Year at the Sunshine Coast Businesswomen’s Network night of nights and was a dual category finalist in the national Ausmumpreneur Awards.

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