Visit Sunshine Coast has a new face promoting the region’s many assets.
Highly experienced tourism executive Kelly Ryan has started work in the key role of head of marketing.
During the past 12 years, Kelly has supported the Canberra tourism industry in senior marketing roles, including director of strategy and insights as well as director of marketing at tourism organisation VisitCanberra.
While there, she was responsible for leading a marketing team of 15 staff in delivering strategies and campaigns for the Australian Capital Territory. Most notable of those was the Human Brochure, which was awarded best National Destination Marketing Campaign at the Australian Tourism Awards in 2014.
Most recently, Kelly has been working at the highly regarded National Portrait Gallery in Canberra where she held the position of manager external relations for the past 18 months.
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VSC CEO Matt Stoeckel welcomed Kelly to Team Sunshine Coast at what is considered a critical time for the destination.
“Kelly is a well-recognised leader in tourism marketing with a proven track record of delivering results for destinations and national attractions,” Mr Stoeckel said.
“Kelly’s wealth of experience and passion for destination marketing make her a natural fit for the Sunshine Coast.
“During her time with VisitCanberra, she led a high-performing marketing team that contributed towards record visitor arrivals to the region, and I know she can do the same for us.
“Critically, Kelly’s experience in brand management will be fundamental to rolling out Sunshine Coast’s new destination brand, For real.”
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Kelly said she was excited to join the team.
“I’m thrilled to join the passionate team at Visit Sunshine Coast and am looking forward to working with our tourism industry and partners to promote the breadth and depth of experiences on the Sunshine Coast and bring the destination’s new brand to life,” she said.
“Ongoing support for tourism operators is so important as we continue to navigate our way through COVID-19.”