Green is gold in tourism with latest research showing travellers are embracing natural experiences like never before due to the pandemic.
That’s why the Sunshine Coast is showcasing its outdoor wonders in a new marketing campaign called “For Real’’.
This will draw more visitors and inject much-needed extra cash into the local economy, helping businesses and boosting employment.
For Real is highlighting real experiences, real culture, real people and real nature.
Phase one of the campaign displays the Sunshine Coast in “Real Time’’ and is being rolled out through social media advertising and digital billboards. Ten-second videos are showing quintessential Sunshine Coast experiences and activities.
For those looking for a holiday bargain, there are e a number of “real deals’’ – including mid-week specials – that will help bolster bookings outside the peak school holiday period.
Visit Sunshine Coast (VSC) Interim CEO Craig Davidson said the new campaign would share the unforgettable experiences visitors can have on the Sunshine Coast, while supporting the region’s tourism industry as it moves towards recovery.
“Whether its swimming with humpback whales as they migrate their way up north with Sunreef Mooloolaba or taking on one of Australia’s highest ropes courses at the TreeTop Challenge, the Sunshine Coast offers tremendous authenticity,” he said.
“It is where the natural environment meets innovative and respectful thinking – and our people are the crucial ingredient that makes the Sunshine Coast such an attractive destination for all markets.
“Undoubtedly the Sunshine Coast has had a reputation for its premium beach and nature-based environment, and today there is even greater desire for uncrowded beaches, wide-open spaces and a genuine respect for nature, which is reflected in this campaign.
“We are not about mass tourism, but rather emphasising our incredibly diverse geography and range of attractions.”
For Real is being rolled out in phases, with phase one targeting Queensland’s drive market.
VSC has partnered with booking agents Wotif.com and Experience Oz for the campaign to further drive bookings to Sunshine Coast accommodation providers and attractions.
For more, visit sunshinecoastforreal.com
