The Sunshine Coast has taken a colourful step towards bringing the future closer as it sets its sights on the Brisbane 2032 Olympic and Paralympic Games.
More than 130 members of the community came together this week to witness the unveiling of the Sunshine Coast’s new-look brand design, and to hear about youth aspirations for the future.
Sunshine Coast 2032 chair Roz White told the event that the group was setting the foundations for the future, outlining “Vision 2032”.
“Sunshine Coast 2032 is a community-led and driven team dedicated to ensuring the Sunshine Coast maximises opportunities in the lead-up to, during and after the Brisbane 2032 Olympic and Paralympic Games,” she said.
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“Our team has an enormous responsibility to represent our entire community on this journey and we’ve done a lot of soul searching to imagine, explore and discover what’s possible and how Sunshine Coast 2032 can make a positive difference to the community we serve.
“Everyone volunteers – whether it’s their own time, their business resources or both – and none of this would be possible without their enormous dedication.
“We are all very passionate about the opportunities the Brisbane 2032 Olympic and Paralympic Games will bring to our region and the legacy it will create for generations to come, which is why I am so pleased to be here today.”
Ms White said she was excited to unveil the new Sunshine Coast 2032 brand, created by Ben Mathieson (BrandGrowth), in consultation with Kerry Neill (TribalLink), as it captured the heart of Vision 2032.
“Sunshine Coast 2032 is about liaising, connecting and uniting our community with a common purpose, and the new brand beautifully represents this,” she said.
Mr Mathieson said it was a privilege to work with TribalLink on the development of the brand.
“The brand is about telling our region’s unique story with many hands coming together for the betterment of our community to celebrate our diverse community and elevate their aspirations for our region,” he said.
The design represents a meeting and gathering place. It signifies people coming together, inclusion, participation, partnerships, involvement, embracement, movement, community, a journey, culture and owners of our land, encompassing the Sunshine Coast as a region.
It’s about illuminating and leveraging the best for our community, driven by the needs and aspirations of this unique region.
The hands represent diversity, coming together for the betterment of our community, inclusion, movement, accessibility, equity, involvement and volunteering.
The 10 inside circles represent each year leading up to 2032, with the six colours representing the six committees.
The circle symbol is encompassed by the 2 and 3: united, respectful, inclusive, caring, trusted, transparent, encouraging, equitable and honest in everything we do to build cohesive synergy.
The centrepiece of the bunya tree is significant to the Traditional Custodians of the land.
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