Strong visitation and steady revenue growth have put Noosa Holiday Parks on course for another successful financial year, according to a new council update.
A report prepared for Noosa Council’s Services and Organisation Committee meeting on March 10 showed the three parks were on track to meet or exceed budget expectations in 2025-26.
The parks recorded more than 31,000 visitors and secured $4.39 million in forward bookings by the end of December, the report said.
“Overall, financial performance and market demand suggest the Noosa Holiday Parks are well positioned to meet budget expectations for financial year 2025-26,” it stated.
The report details performance at Boreen Point Campground, Noosa North Shore Campground and Noosa River Holiday Park from July 1 to December 31, 2025, covering financial performance, visitation, operational activities and capital works.
The program had generated an operational surplus of $473,000, with visitation over the six months at 52 per cent of last financial year’s total, the report said.
“Revenue has reached 56.7 per cent of the annual budget, while operational expenditure stands at 55.7 per cent,” it said.
The Noosa Holiday Parks have 294 sites available to guests per night. Up to December 31, a total of 42,027 nights had been sold, equating to 53 per cent of the total nights sold in the previous financial year.
Noosa River led the way with 22,180 nights sold – 51.9 per cent of last financial year’s total – followed by Noosa North Shore with 12,085 (53.9 per cent) and Boreen Point with 7726 (54.9 per cent).
Total revenue in the six months was $2.523 million. Noosa River generated $1.38 million, or 56.4 per cent of its budget expectation, while Boreen Point led on percentage performance with $461,000 million (65 per cent). Noosa North Shore recorded $680,000 (52.8 per cent).
The report indicates the holiday parks have shown a shift towards domestic tourism since 2023. At Boreen Point, international visitors fell from 8 per cent to 6 per cent, while Queensland residents rose from 68 per cent to 80 per cent, with dog-friendly stays also more than doubling.
Noosa North Shore saw steady international visitation at 16 per cent, but local and Queensland guests increased modestly.
Similarly, Noosa River Holiday Park experienced a drop in international visitors from 15 per cent to 10 per cent, offset by a rise in Queensland guests from 62 per cent to 74 per cent.
Combined visitation from the Noosa and Sunshine Coast areas grew across all sites.
“The financial and visitation performance of the Noosa Holiday Parks continues to demonstrate the financial sustainability and strategic value of the business unit, delivering a reliable revenue stream to council while supporting local economic activity and providing affordable, nature-based holiday experiences for both the community and visitors,” the report said.
The council is currently developing its Noosa Holiday Parks Strategic Plan aimed at ensuring the portfolio and offering remains strong and contemporary, aligns with the Destination Management Plan (DMP) and positions the business unit for long-term financial sustainability.
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The Noosa Holiday Parks are operated under an outsourced management model, partnering with Escape Parks as revenue-sharing agreements. Management contracts are in place for Boreen Point, Noosa North Shore and Noosa River until April 2031, March 2028 and November 2029 respectively.
“This collaborative model helps maximise revenue and supports the long-term viability of the program,” the report says.
In the 2024-25 financial year the Noosa Holiday Parks recorded a total revenue of $4.62 million and generated an operational surplus of $1.142 million. Across the three parks, 59,670 guests were accommodated over the 12-month period.
Visitor numbers at the parks hit a record high in 2023-24 with 64,631 guests.
