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Traffic and environmental impacts among major concerns to reshape draft destination plan

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Paid parking and managing access to locations like Teewah Beach are among suggestions now out for public feedback as part of an updated draft Destination Management Plan.

Noosa Council has released the plan as part of its next phase in future-proofing the region as population and tourism numbers grow.

Mayor Frank Wilkie said the plan had been shaped by extensive community engagement and outlined a long-term strategic approach to managing tourism in the shire.

“The draft Destination Management Plan is more than just a strategy – it’s a commitment to protect what we all love about Noosa and ensure that tourism supports and respects our community,” Cr Wilkie said.

“Noosa is loved for its natural beauty, strong sense of community and relaxed lifestyle, but many residents feel the balance has tipped.

“Like other iconic destinations around the world, we’re feeling the strain of increased visitation, changing travel behaviours and rapid growth.

Noosa Heads can become clogged with traffic and people during holidays. Picture: Shutterstock

“Noosa’s draft DMP is not about attracting more visitors. It focuses on a regenerative approach and ways tourism can contribute and help leave Noosa better than we found it.”

The council undertook extensive community engagement in September 2023 to gauge community sentiment and inform the development of the draft DMP.

More than 3000 pieces of community feedback were received from residents, businesses, Traditional Owners and visitors.

Related story: ‘Grave impacts’: chamber warns against limiting tourists

The feedback outlined four key areas for improvement: to protect the environment, improve short-term accommodation management, address traffic management and reduce congestion, and align tourism with community values.

Potential solutions for traffic management, which was identified as a priority by 69 per cent of people, include introducing timed or paid parking while considering low or no cost for residents, more park-and-ride options and introducing a congestion charge.

With 75 per cent of people concerned about the environment, the plan also proposes to sustainably manage access and congestion to locations including Noosa North Shore, Noosa River, Cooloola Recreation Area, Teewah Beach and Noosa Heads National Park.

This could include exploring the use of technologies such as mobility sensors and real-time apps to ensure visitor numbers and activities are sustainable.

Four-wheel-drives on Teewah Beach. Picture: Shutterstock

“The message was clear – the community wants change and a shift towards tourism that regenerates and contributes to making Noosa better,” Cr Wilkie said.

“We’re inviting you to review the draft DMP and share your feedback to ensure it truly reflects your values, priorities and vision for Noosa’s future.”

Residents, businesses, tourism operators and community groups can participate in the next stage of engagement, which is now open and runs until September 14.

Feedback will include an online survey and several community workshops throughout August.

The draft Destination Management Plan is open for feedback here.

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